Shannon McNamara is Strategic Digital Communications. I have extensive experience in communications strategy development utilizing a wide variety of communications vehicles. My recent work focuses on digital communications including websites, search engine optimization, paid search programs and customer relationship management marketing.
I’ve worked on multi-million dollar advertising programs with professional agencies, which has taught me a lot. It’s allowed me to develop the skills to bring professional expertise to small businesses that don’t have the opportunity to hire large firms. My extensive web experience spans site development including concept development and coding to management of multi-agency projects.
Prior to becoming an independent consultant in 2005, I was the Assistant Director and Publisher for the Museum Store Association (MSA) where I led efforts to develop new member communication tools on crisis management, online tools for advertisers to increase revenue and efficiencies in publication production. I also led efforts to turn the quarterly magazine from a revenue drain to a source of funds for the association.
I was the Director of Communications for the Corn Refiners Association from 1998 to 2003. I acted as the primary media contact, developed communication strategies, built coalitions and produced all association materials. Prior to CRA, I supported the public affairs and marketing department at the Electric Power Supply Association leading efforts to develop a new identity for the organization and creating the association’s web presence. I developed direct mail campaigns, coordinated exhibits and other marketing efforts as the Marketing Director for The Japan Digest.
I have a B.A. in Advertising with a minor in Japanese from Michigan State University. I’m also a graduate of The Japan Adventure Program, a year-long, work-study program of intensive Japanese language and culture in Shiga, Japan through Lansing Community College.
I’m a mom to two energetic boys and two loud black labs and married to an Irishman who shares my love of travel. Oh, and I frequently dream in Japanese.
A daughter of two artists, I have to dabble in a few things that are creative outside of office hours. If you’d like to see some of my favorite photographs or beaded works, check out my personal portfolio.