What do I need to do online to help my business thrive?
SSmall businesses need to strategically plan their online presence to get the most out of limited resources. Just because your competitor has a huge Facebook presence, does that mean you should too? Where is your target audience focused – search, Yelp, Twitter, Instagram? You need to know where to focus your efforts. Let's figure out what platforms can contribute to your bottom line.
Consumers and businesses rely on the Internet to do their research for products and services. Search engines (particularly Google) are used throughout the decision-making process. Your website on a PC, tablet or phone is often the first place people engage with your business and is a proof point of your brand. It's vital that your website sells your business and communicates your value proposition. Make sure you know what your competition is doing. Customers will.
Creating an online strategy focuses your resources on the opportunities which are going to have the biggest impact at driving new customers.
Key questions to ask yourself:
- Do you know how your target audience uses online tools?
- Do you know which tools they use?
- Do you know where they congregate?
- Which tools will help you build and maintain relationships?
- How do you measure success?
- What is your measurement of success?
Let Strategic Digital Communications help answer these questions and more.